Ava Diamond & Dale Moss: Performance and Stress Management
Dale Moss, retired NFL athlete turned Personal Growth Strategist, uses his personal experience with athletic organizational culture and high-pressured positions, along with his education and work experience in Personal Branding, to offer listeners stories and strategies for optimizing mind and body.
Ava Diamond earned her Masters in Clinical Social Work at Columbia University 27 years ago. She has applied her entrepreneurial mindset and experience as a pro level fitness competitor to the development of her clinical practice niche. Ava offers her own program of Mental Fitness & Nutritional Psychology Coaching to reduce stress, improve mental and emotional functioning, enhance motivation, and increase energy all using mindset exercises and nutritional supplementation. Her work has been utilized by Navy Seals, Pro Athletes, Physicians, Lawyers, and Wealth Managers to balance brain chemistry for optimal performance. She is known as "The Stress Manager".
Together, the provide the "Purpose, Passion, and Power Platform" for corporations to thrive under duress, reduce or re mediate BURNOUT, and build resilience.
Ava@avadiamondmentalfitness.com
http://avadiamondmentalfitness.com
http://www.officialdalemoss.com/
AUTOMATED EPISODE TRANSCRIPT
[00:00:01] You're listening to Scaling Up Services where we speak with entrepreneurs authors business experts and thought leaders to give you the knowledge and insights you need to scale your service based business faster and easier. And now here is your host Business Coach Bruce Eckfeldt.
[00:00:21] Welcome everyone. This is Scaling Up Services. I'm Bruce Eckfeldt and I'm your host. And today we have a special episode. We have two guests not one but two guests.
[00:00:30] And I'm going to answer them both and then I'm going to let them talk a little bit about what they do. So first I've got Dale Moss who's former NFL athlete and is now working with corporations companies on stress stress management performance obviously highly experienced and I'm really fascinated to have this conversation to to learn how you've taken this into the corporate world. And then also we have Ava Diamond and Ava is a psychotherapist and performance athletes are going to hear a little bit about her performance in athletic background and what she's bringing to the table and together they're working to to take this issue of performance and stress and bring it to the corporate world to understand how we can learn from athletics and performance management performance Peak Performance Development and ticket into the into the business world into the companies. I'm particularly interested in this conversation because if you if you look at high growth company situations there's a lot of stress. One of things and I certainly have been in high growth companies and being a CEO of a high growth company I've worked with dozens and dozens of leaders in this whole issue of how do you manage stress to be able to perform successfully is huge. There's a lot of challenge there's a lot of pressure in these situations and figure out how to do that is something we really want to get into. So welcome to you both. I'm going to hand it over to you to begin with to explain a little bit about backgrounds and what guys are doing and then we can kind of get into the conversation too. Welcome to the program and even why don't you want to take it away.
[00:01:54] Hey thanks Chris. Yeah we're excited to be here too because stress management is not a new topic but the way down to come together we offer absolutely is a new way of approaching it. So Dan I happened to be by chance and I had a great synergy so many civilian around. And he was reducing stress by swinging a club. Yeah. And they did and you know how this works. The synergies dynamics when you know when it happens right away. Take it from there. And in fact there was a great way for us to come together and reach a very diverse body and strongly be as you look at us. You know we're different generations. Nobody is. And you know male female and different backgrounds and different and he has the credibility. Very few people make it to the NFL. And what did he have to go through to get there and thrive in that environment. And he because of how smart he is you can learn about the culture and what it does to support your best performance.
[00:03:07] And you know I think you're touching on what he said. Obviously having synergies in the competitive space for sports and I was working with the NFLPA on player branding redefining self image and opening up career opportunities for athletes to post transition. So even myself I was a college basketball player didn't play football just about one year ended up having a great year and wound up in the NFL. But through injuries coaching changes different things that I really started thinking about my future. So I went back to school even while I was playing and then I went back to continued education at the Pacific Institute for personal growth and development and really an on company culture because I was a corporate structure. Now we had our teams in our organizations that had their own identity but we still were under the Hamas umbrella of the NFL which provided so many amazing things but also from a business aspect. You know you really saw sports sports how you see it internally as well. And yeah so a lot of a lot was already working with professional athletes and different organizations and what sparked my interest was the nutritional psychology aspect because that's I'm really going into commentate on. And then from that point we just started it just like you know we're peeling off layers and there's so many different synergies. And I think again it provides a strong class for versatility for some of these corporate companies who are looking to grow their health and wellness component and then stress management.
[00:04:39] Yes let's dig into stress a little because I think it's important to kind of create a little bit of a model or at least an understanding of what we're referring to when we talk about stress.
[00:04:47] And I think the interesting kind of connection or parallel for me is that there's this physical idea of stress and then this kind of mental idea of stress and from your point of view how are they similar or different. How do they interrelate. Like what's your model when you when you talk about stress you're looking at stress in performance. How do you kind of define it more categories.
[00:05:05] That's really a great question because what makes our program different to the cornerstones are call nutritional psychology which Dale just mentioned to talk about that a minute and mental fitness which is different kind of mind body connection. And so what you're asking is what is the difference between the stress it impacts us mentally and the stress that it is physically and in fact it all boils down to the same ingredient which is the cortisol level in your brain. And the Formula One brain absolutely has an impact on your mental functioning and your physical function. So you know to tease it apart is not necessary for understanding you know what the stress is. But for treating it so to speak it's great to recognize that gets played out in either mind your body or body.
[00:05:56] Well I think it's almost like your comment in the beginning where they are intertwined in the fact this is a you can sort of deal with the mental stress it's gone to the example of the Gulf simulator you know going into the Gulf simulator to physically engage in activity to help reduce mental stress. But there's a there's a connection there and talk to us a little bit about why these things are cognitive we dig out a little bit if you want on the on the cortisol and things like that.
[00:06:19] But what it's like really what are the mechanics you that we're dealing with in terms of our our bodies and stress.
[00:06:24] Yeah you know everything. Well even when you when you talk about physical activity releasing some of the emotional stress and honestly just this chance to get away from myself as an athlete you know training has always been a big portion. I wanted to hone in on my skills and I was like if I could take control of my physical health which is sometimes the toughest thing and show that discipline which is really self-help self love and self care and everything else so it seemed a lot easier.
[00:06:52] So I mean even when you talk about corporations and they're doing these activities that's why they can cost so much money into health and wellness programs for fund gym memberships or bring in activities because it's a direct correlation to improved performance in the workplace. Just because yeah I mean your physical health is asking and it goes hand in hand when you talk about treating things both physically emotionally and spiritually. You know I'm a firm believer in that and even when he goes back to the NFL when I had you know was complete in all areas of my life I was playing the bass in my career in business and my relationships when I have you know I feel the strong side never being physically healthiest I've ever been physically mentally I'm in a great place. And then even spiritually and socially I have a great group. And you know even the changes in the last year have been unbelievable but the stress has been so limited it's so much easier to deal with from a mental standpoint because I think every aspect.
[00:07:53] So I want to say though that so I come from this competition arena. And so a lot of what I do when people call it online lessons from it and we can talk about that and I think it's important to recognize that most people out there are not in the same space as I am. You know the same happening space. Dale Bennett. And so what we do with mental fitness is we give people more mind body exercises that do the exact same thing that he's talking about that create this feeling of empowerment that they can actually be into their schedules because what's the number one reason why people don't incorporate dance to it. So we play that obstacle by teaching people how to do these mind body exercises they can do it for five minutes several times a day and it'll have the same impact on their stress level.
[00:08:51] So let's I want to talk about a couple of the exercises but one more question is was it stress or at least you know I think this comes up in a lot of money kind of debates or conversations with folks on this which is sort of this question is is all stress bad because we're looking at athletics and physical performance and we know this cycling you know we need to stress the muscle before we can actually rebuild it. So there is this positive element to stress but you need to use it in certain ways and need to have recovery and it's and it's part of the cycle. How much does that translate or when we start talking about stress in in this kind of professional world well how do we deal with this. It's not about how do we take on all stress or at least my thought is it's not about removing all stress.
[00:09:30] This is a hot topic. Go to my heart. Say something really quickly. There's a book out there and I'm going to try to reach within the author Robin actually she's brilliant. She talks about how stress is only bad because of the associations we make with it. We've me however. Might be differentiation between the stress that she's talking about and that you're mentioning as a can turning it into a challenge that we've gone and more to overcome and it can be a motivator is there's a difference is that's circumstantial and situational and periodic as opposed to chronic stress is the killer one chronic stress is the one that I talk about with people.
[00:10:14] So it's really it's the repeated the repeated stress and a certain level that doesn't have any brakes.
[00:10:19] That is not part of that is even noticing the existing because it's so basically it your car and you know enough.
[00:10:29] I definitely think stress again how you manage it is is crucial but I don't I think there is a good thing with stress. If you can learn to control it and just as you were saying like I know for myself I look for challenges and I look for things to stress so that I can better understand them I can better understand myself but also I can I can learn to manage them. Your threshold gets larger and larger and larger. One thing that I always say when I went back just as a grad student learned a lot through there. It's your body and your mind is chalking up wins and losses. You know it's a negative so that the size of the task is not always as important as the fact that you're getting it done and you're having success. And one thing I always tell myself it's like how are you going to position yourself for the best probability for success. And I've really taken that into consideration and then not letting external factors roster influence my decisions to a degree and I learned that sports is true because you know game time it's like a game where like these high stress situations there's all these external factors but you've got to stay the course and that's where strategy planning for your mental health and fitness and physical health. Everything goes hand-in-hand and really just having a plan of attack.
[00:11:47] Yeah and that's what we do. Actually I have a personal story that I could share to start my day teaching people how to safeguard their success energy. Teaching people how to harness what I call your core power. You get drained the after party so that as Dale just said people or situations can't take that away from you because in the end it's all you really have is that power source mental and physical energy. Without it know it's like the oxygen on the plane example you know you got put your oxygen on first and then take care of your babies because if you don't get oxygen you're not going to be able to use a super quick story in my own right. I just ask for right. People just because you are a stress management expert or you are apparently expert or you mean it doesn't mean in that life doesn't toss you challenges in those arenas because life happens for all of us. So a little bit. The true story is that over the past three weeks or so I was dealing with a very very very stressful and frightening kind case. And on top of that there was also in my personal board the kind of mortgages. So the two things together became quite large in my life and I stopped myself getting depleted.
[00:13:12] So about ten days ago I woke up and I said to myself OK. Whenever I get into a space or I feel depleted I use all of my own strategies which were lovely for me. However I am also a you know I realized that there are people out there way smarter than me who are creating problems using something different so I always try to add one new thing to my learning so that I grow. That's how you grow. I want to do that. So long story short it was that that morning I made a commitment I was going to look into this one anything. And I started to. And I also made an announcement to my people that today's the day. Nothing else matters. I'm just going to read connect with my power source my energy and then safeguard it exactly as I'm talking about now and through that if I told you the whole story which I'd be happy to another time the universe works in my favor when I put out there what I really want and so if that's exactly what happened. But we have to take that that strategy of harnessing reconnecting and safeguarding our energy and that's our greatest tool for stress management.
[00:14:25] Yes it's interesting I do so I do an exercise quite often with executives I work through work which we do do and I do weeks we look at what is there and all the things that typically have to get done what is what is the ideal week look like what are they do on Monday Tuesday Wednesday what to do in the morning the afternoon how do they wake up what are the activities we really do we try to develop a plan for what we're trying to aspire to enter the school. One of the things I have them think about is what is their natural energy flow during the day like what.
[00:14:50] What type of things are they particularly good at in the morning versus the afternoon early evening. And everyone's different but how do we map that. And then map their schedule to be that one of things I tell them is is where are you taking your breaks. Because a lot of times they you know it's just like well I'm going to run hard all day till 7th and I'm like Dude it's not sustainable.
[00:15:10] And unless you actually consciously deliberately put in breaks and decide what does that break look like for some people it's you know I'm just gonna play Candy Crush for 20 minutes because the way I'm going to just get out of my head some people just get any questions and they do get the best actor but at least they're least they're thinking about how do they kind of calm down and that other recharging stuff. And I think that's something people are starting to get a little bit more at least get the concept. But I'd love to hear from you. What are some of the specific strategy you're using or what you're working with in terms of clients and helping them really sort of be conscious and have strategies have a really good strategy and an approach to to that whole process. It's kind of winding down or building up your energy base again.
[00:15:54] So so my back obviously through sports. And one thing I'm a very visual individual and when I'm working with here in Athens. Now this is just how I connect everything so we would see games and they always talk about visualization and we're talking about mapping out your day is so important because not only are you seeing you click on an opportunity but down what the day is going to look like when you're constantly thinking about us. You're preparing yourself for what it's going to feel like emotionally in your body is already like hey I'm getting used to this already. So I'm in that homeostasis mode. And then what I really do. And then I can't stress this enough because on what I sell I give or like encourage brace for just allowing more times because are certain variables they can't control in a day. These are going to run longer. Things are going to take longer. You might not be feeling that well but when you have that additional time built in that's going to allow you to not be against the clock because time is the number one thing that you know clock you know and that's what causes stress. Even if you want to be at a meeting or a bourbon cultural but you also again are building in those breaks. But you can prepare for the next act. And it is you know it's no different than what our practice. And for me that's that's really really helped. Yeah that's right. All right. So especially here in New York City like digital space where it's you can't get away from certain things. It's draining and depleting. So you know it's a small thing but a building just like you said there was times.
[00:17:28] So it was only the reason why we worked so well together is because deals got like this playbook. And then what I offer is very you know a lot of what I've actually taught middle school for example for medical students who are first time going into this very high piece very high pressured environment. Right. And by curious trauma can take place because they're dealing with life or death. Also I teach people actual strategy critical incident management strategies. What I do is yes deals game. Play on how to map today and visualize is really important. And then when I give them our strategies to use spontaneously within a minute's time to reduce their cortisol. So I give them mindset exercises and they can actually learn to do. Let's say if they're going into a meeting and they're super stressed down and calm their central nervous system so they can be most effective in communicating what they need to communicate. They can do it for 60 seconds before they walk in the door. They have you know just left the meeting and they're totally stressed from the meeting. They can again. It's very important that they do that 60 seconds to lower the partisan level because if you do that through the day you're not going to have the buildup and then have to book your vacation to deal with you know get the bullet it but I can't pull the cord escape for you give your brain a commercial break from stress and even like breathing.
[00:19:01] So you worked with me on breathing techniques and just you know which are things that I do now just without even thinking walking around and liking such a big loss for me breathing all those things. And you know it's something that you know like you said with these exercises and then mentally too I don't think Oh no.
[00:19:20] People have a definitive purpose for what they want to accomplish each day from the start. And that's a driving force that is going to allow you to have success to the end. So what's the end result. So you don't necessarily know every step that's going to happen between your day starts off and purpose you get it or you know even before going to bed and then that's another thing that will fuel you and really allowed you to stay on track because again it's starting your day you're in that mindset. And when they say Mind over matter. You know some of these things sound so cliche but it's proven and it's showing those who have success in this life they all possess similar traits and routines.
[00:20:02] So you know we what we like to focus on is what we call purpose passion and how our platform where people can act. And part of that is stress management. So Wendy Elston you know the purpose. You know one of the. Also the mindset exercise is to develop a personal mission statement which we top people is a very customised need no matter how large the audience people can do this work right in their seats right in their name. Customize a personal mission statement and then teach. We teach them how to use it. How to start their day with their personal mission statement before their feet hit the floor in the morning when they get out of bed. So then they ground themselves in their purpose and a PowerPoint for the day and then they can take on what they need to take on and teach them how to use it throughout the day to screen.
[00:20:51] So let's talk about an example or kind of a case and how you would work or how you typically work with clients.
[00:20:57] The one I'm thinking of is architecture engineering firm that I've worked with and a you know about one hundred and fifty people rowing fairly high intensity construction projects schedules deadlines and the interesting thing there. I think particularly with the architects is that there's this kind of interplay between the deadlines and the and the construction schedules and the importance and the cost and every day that it's that it's overrun is five hundred thousand dollars. I mean there's no big consequence things but this time they're trying to be creative and they're trying to come up with ideas and they're trying to think about aesthetics like this this weird and I think hard interplay in between kind of the space and the openness and creativity and kind of the structure and the deadlines or the spectrum of deadlines construction. How would you work with the company or how do you typically help an organization like this elevate their performance through stress management stress strategies.
[00:21:51] I want to be the main. So what you describe is it's a great example to use because one of the impact one of the negative impacts of elevated maintain elevated cortisol levels towards your creativity. That was proven that it actually is. So when you are working in an industry where you you're needing to be creative and you have deadlines and you have the competition pressures and all that you know it's a really tough balance to create. So to facilitate that you can actually use all of our creativity. So nutritional psychology which we haven't talked about yet is about nursing your brains and you cortisol and increase those happy chemicals and actually promote creativity like oxytocin and structuring it. Right. So technically speaking we can teach people how to eat or naturally supplement. So they help their brain do what it needs to do in that very particular creed in high pressure space. That's just one example.
[00:23:00] Starting with what you put in your body that's going to be some of the base by which everything else.
[00:23:05] But the timing of it yeah. So the timing of it. So teaching people how to do that to God kind of going along with what you said about knowing when your energy policy goes throughout the day. That's part of it. We help them to evaluate that and then we ask those songs to manage that even better.
[00:23:24] Yeah. And then I think something else that is is extremely valuable especially when we talk about creative space. You know there's this you have an example that you said you have construction time it's not the same. But then you have the brand identity the creativeness of a company such as an architectural firm you know how to build your team is extremely vital but also making sure that your team truly is aware and understands your core values. So what you stand for and I think a lot of times at a corporation and I've seen this in teams I've been in some some of the best setups ever in Green Bay and I've been in a toxic environment where there was disconnected it was confusion with and you know in a lot of those settings and I see that the business world too working with a lot of brands and marketing kind of helping them in their campaigns. You have to be able to speak to the core values on your and elsewhere or in the company and not just speak and just assume that they're going to absorb the knowledge and what you put out there. So in the hiring process if it's an architectural firm that really believes that you know it's got to be innovative we're pushing to go but we're going to maintain like the best.
[00:24:38] How would I say the best materials best highest of products possible. Those who you bring on and have to really believe that but they also have to understand that this platform being a part of this firm being part of this team changed their life for the better because when your then they're going to go above and beyond there is really no time table or time clock. And that's something because a corporate structure is or and you know these bigger companies and scale is always the most difficult thing but it starts from the top down and really almost being a servant leader if you will just really take your assets and your team player towards in your company your employer and again they have to believe the dream. You're not selling the dream if you will but this position can elevate their life and change their lives in a positive way. And then those deadlines and everything don't matter it almost is like a go time. This is crunch time. This is fine. And then Job No.
[00:25:38] So you know until you are in the creative space you have those deadlines. I don't know if he's made an amazing transition and has his own personal company growth and everything to it that's that's helped a lot.
[00:25:52] So for example you know we were doing a campaign developments around the globe. You that we just wrapped up and we were a small team and they the deadlines and how we had to produce content in a tough environment in the Grand Canyon. No internet no. All this stuff. And literally for three days from the time stepping off the plane to the time getting on the plane we were filming we were shooting. We were developing the campaign editing. But you know when I look back at it it was like hey this is a this is crazy that glad. It was so draining emotionally physically so fun because we all believe you didn't do that. We were and we had the trophy and the support of a huge company. We had the resource rich they provided us. But from that standpoint we knew that we were going to knock this out of the park. We were confident on it by doing this and having this campaign launched in our creative touch on it was going to change all of our lives and our careers for the better. And it was unbelievable and that started to grow with an understanding that we have the support of the company such as you.
[00:27:01] And it does back me personal mission statement that we have mentioned a moment. And how does your personal mission statement. You know you talked about the hiring process but also for people who are joining a company. The company's core values is incredibly important because it needs to align in some capacity in a large capacity with your own personal mission your whole core values. So being very clear on who you are and what you bring to the table and then knowing that these core values in the company mission and your personal mission are overlapping in some way. Nicely aligned so that it feels like home ownership. When you walk into your workspace it's been it's honest is one of the hardest things to get right.
[00:27:46] I mean because companies don't often have their core values articulated and well-defined for the purposes of being able to kind of identify and recruit talent and people often often don't really know what their core values are so you get you got to have the sponsors a lot of times where you know we're working on the company and helping them articulate these but then it's also about how in the hiring process can be done to facilitate a process with the individual to help them figure out what their core values are and decide if we have a match or not. Because we got a great skill fit and if we don't have a core value from that we're going to run and all these sorts of problems. Once we once we get into the into the cracks that actually you know we're under pressure under a deadline. Are we going to step up to really what needs to get done a deal is going to come down to you or your belief in your commitment to the vision and the purpose of the companies.
[00:28:32] That's the reflection reflecting is really big. But I know I saw my experience and even now I don't see it companies going in like setting out what I want to say this just even asking their company like Sir if you will within the company. And even periodically but it's Daddy they're collecting it and then you can pull out averages and then you're still part of a bigger company. You're getting feedback and you know it might be anonymous or whatever but then you at least know where you can start setting some of your your goals even when you talk about adjusting your mission statement or reframing and everyone's talking about reframing when you're trying to position a conversation or just so you can speak better to your company. So it might not change your overall core values but you just might want reframing it or rephrasing it to suit and align with the ideas for even the language of your your employees.
[00:29:26] Yeah. You know it's kind of a situational kind of contextualizing of the core values based on where we are now. The work that we're doing this is what this value means.
[00:29:34] Now given the test you go away and that source you have this and you're just custom data.
[00:29:41] That's why you know it's a work that we can do as we also already mentioned is not just about the individual managing stress but about the company leaders creating an environment that allows for reduced stress.
[00:29:56] So the corporate culture and the individual in the core they have to buy it from the top CEOs just like everyone at the top. And if they have a supporters they supported the initiative.
[00:30:09] You know everyone's going to fall in line when he talks about the word we use the word reframing which is you know one of the mindset and exercises is the art of reframing that you teach people on how to look at this stress their way because the language going to be a neuro linguistic programming is huge in my life and people and you know how the words we use can shape our perception and our reality our actions toward our reality is critically important to me attention too. And so we actually redefine Common terms at this point too because for example work life balance that you and I are talking about. And that is a term that is defined in such a way to with that people are set up to fail and their stress right and they are the greatest source of stress is not just that you work stress but that you have work stress that that impedes your family life. And he had a family stress that creeps into how do you manage your workday. Simple basically. For example what we do is we redefine our work life balance is that every day you have this great balance in your life of being at home.
[00:31:22] You shut it all up and you realize that people need to know works for them right. And the reality is just like with weight loss if you get on a scale every single day you might be disappointed because it goes up instead of down and sometimes it goes down by as much as sometimes it flatlines. Right. But if you get on the scale once a week you're more likely to see the. Right. Same thing with work life balance. If you look at either the week or even the month and you see where the quality time is a 20 to quality is more important than the quantity. And so that's where shutting down your electronics and creating an opportunity with your children or your spouse or your parents whatever it is that is very sacred space is what I call it the increased space. Even if you did it just once a month. That's by far be the best work life balance for you and your family.
[00:32:20] It's nonsense. So let's let's give some simple takeaways and gestures to some of the listeners so if I'm a CEO or a senior executive inside of a company and I'm looking at this whole kind of how am I and my work my team and my workforce you know impacted or how we managing stress. What are some things you can you can suggest that you that they think about or things that they can try to help sort of get their hands around this problem or start dealing with being more effective in managing stress in the organization.
[00:32:48] You know I think this it's very important to go in and understand you know some business and personal approach in the community in the company culture that you're developing so you know I think it's extremely important to look at your goals and your initiatives from a marketing perspective how that's going to your customers and then depending of scale on your car the size of your company that you go now to some of your managers in key positions I think it's really important facilitation to maybe be at times. Whether it's once a month to understand and make sure there's a connect between the high and then you know next in line. Know so because they're passing this down through. Right. And it's it's it's no different than one department understanding this portion and yes there's such an offer. It's got to align with the core company values. And then also I think it's really important when you when you provide your employees or those on your team resources outside of work. You know sometimes the most successful times are when you you have something that pulls you away or you know you have a release in that environment spend so much time in an office or you know around here it's kind of more than your family. So you still it's no different than having to take a walk if you're arguing with your girlfriend it's something you don't release. And just to know that you're not trapped or boxed in in this environment you son a little you know putting on a little bit my mommy here.
[00:34:19] Right. The nurturing side. Again as the this and you often people spend more time with your co-workers than their family members so it is their resource for human connection. And we absolutely would use our cortisol levels and we had a positive human connection. So one of the things companies are doing this now is looking at and it's important for them to know not just healthy snacks available but the ones that actually reduce cortisol so there's food lists where snap lists so we give them where they can stop their staff down with foods that help reduce cortisol and promote serotonin Don't be hardened in terms of production as opposed to just having candy on the counter and sweet.
[00:35:07] So I see the example of something you wouldn't suggest because it raises cortisone something you would suggest.
[00:35:12] So putting the doughnuts out in the morning is a really bad idea because when you have the sugars like that and how that's hydrating after you're actually going to create an imbalance in your blood sugar which creates anxiety. So you want to do having donuts is and have bananas which potassium is great for lowering blood pressure for example in Sicily possibly sounding but if you have condos and a mall for people to chop up and like you can find some Jewish things. Yeah. It's great. Also with potassium. Oh sorry.
[00:35:55] We want to get one thing that we've done and this is I'm going back to the wellness of physical kind of combined with a nutritionist. This is you know corporate events are great in a lot of these member clubs are getting it right where they are savings in the practice and they want to start their day properly. I mean we get over on day you know we've done some things where it's like a breakfast club break out session. So it's optional for the employees it's open some conversation they bring in outside resources just kind of spark their day and just kind of get feedback on things that are going. So whether it's a branding marketing and just how healthy space or someone who has been successful in business who's just having a conversation with some of the employees and then that other thing and this is becoming extremely popular and it's something that I love is maybe it's great if it was available where they have the company you know it's like a workout session or like some physical activity volleyball team building session that's led by an outside source. And we've done you know I've done some like a sports inspired training session and then we break out into a goal setting session and then the food and nutrition that is there is also geared towards nutritional psychology so you know you're getting the team building you're having a physical activity you're getting some of the nutritional psychology then really letting the mind talking about the goal setting how you see this and we tailor that to the confidence of core values a little bit so that people can kind of see and start visualizing more in line with the direction of the company.
[00:37:27] And just adds so not everybody is into sport like that. We know that. So it's been is as I mentioned at the beginning is about teaching people very entry level mind muscle connection that we actually can condition them to be ready to go into the gym or into a sport if they want to but it starts with the majority of people out there who feel like they need to first have some conditioning before they take that on. But in the meantime it's been again. So we do these specific with bands or with just muscle contractions muscle mind muscle connection work and then do. How does this apply to the rest of your life. Where do you mind. Then I can go through those another time of your life but just to also make my secret which is that companies wouldn't have because the ending is the the oh my gosh. Well that's I take you for when I drink coffee so I don't get jittery so I'm sure that is a natural supplement that I breathe. We thought we were just on our own but we never really get enough protein to create really stressful. So my secret wish these protein is important is that people would have by the coffee makers of the protein and the protein shake blender so that instead of grabbing coffee and more coffee and more coffee addiction you can actually make a protein shake because chances are they miss lunch anyway because for breakthrough and now they're getting some nutrients and also the opportunity to produce healthy self-cleaning which will help thwart or cortisol.
[00:39:05] It's not a protein shakes next to the coffee maker. We're going to do this and we're going to take a photo. It's a very good time here too.
[00:39:14] People want to find out more about what you two are doing and kind of the programs you need to go to in terms of companies you work with. What's the best way to find out more information or get a hold of you.
[00:39:22] Yeah. So we definitely have our own individual platforms from the corporate wellness that we're doing you know able show the contact information with and then you know this and you can find me on social media. There was a Twitter deal last 13 smart Martin media as my creative consulting and digital production company and then officially on Ask.com gives some insight into just day to day companies I'm working with the philanthropic organizations.
[00:39:49] So that's got a name on it and it just is actually quite frankly guys.
[00:39:57] It's a balance between personal life and I'm sorry. We know a lot of my careers in my life is my personal life is 30 years front and center but you know with my career but now as I continue to grow and work with different companies. Storytelling is such an amazing thing that's helped me. But now every company is wanting to tell their story and their customers. But even to their own team and that's where it's so interesting I never would've thought I'd like I've started working so much with campaign development with companies and corporations and really tailoring now and then even just being an outside resource and like if it's something that I have some company I align with. It's so easy to really just dive and understand and listen to what they want you know listen to what they're trying to portray and then just be a resource for their employees and customers.
[00:40:50] So so people can reach me. I had even Diamond mental fitness stock comments the e-mail go to my Web site. Even Diamond the mental fitness I work with people one on one as well all over the country and through modern technology and also in person. Right now I'm also really targeting. Believe it or not law firms because lawyers there's been a huge initiative in 2017 because of the prevalence very high I used to work with physicians largely for the same reasons but the prevalence of anxiety and depression is 20 percent to 30 percent of lawyers are struggling with significant levels of depression and anxiety 20 to 30 percent. So you know law firms out there the larger law firms are going through growth just like you're talking about. You know that there is a lot of absorption of smaller law firms to create near law firms and that reads a lot of stress but one on one small group and large group. Dale and I can come in together. They can reach me and I share our content.
[00:41:57] And that's one of the most valuable things is the ability to access resources that most people don't have the ability to. So we'll be again utilizing this platform to bring bigger and better change from a business aspect. Also you know just to grow something that's sustainable so that's been something whether it's to the NFL here different organizations in the creative space for PR agency a lot of these tasks and things that they're utilizing across the board our resources that we've been able to tap into to bring into a company whereas normally it might take numerous people to acquire where it's more so like just a one stop shop and just be creative.
[00:42:37] And I'll make sure all the contact information is on the shoulder so people can get that and click through contact. Dale you know this has been a pleasure and a great conversation. I'm sure we could do a full day program here and just set up another one at some point. This is great really helpful. And I'm really glad we did it and I really appreciate the time. All right. Thank you.
[00:42:57] Been listening to scaling up services with business coach Bruce I felt to find a full as the podcast episode download the tools and worksheets and that's this other great content. This is a Web site scaling up services does come and go for you to sign up for the free newsletter that's healing other services dot com last newsletter.
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