Matt Watson, Founder, Watson Creative

Creative lead. Business strategist. Sneakerhead. Matt cut his teeth as a designer at Lippincott in NYC before joining NIKE as a senior member of its creative team. After 11+ years at NIKE, something happened. Matt’s father was dying of cancer, and he left the organization to take care of family.

By 2013, Matt was teaching courses at local universities and freelancing from his drafty attic in North Portland. Today, Watson is a multidisciplinary creative studio that shapes businesses from the inside out. Leading a team of researchers, strategists, creatives, developers, and storytellers, Matt has focused the studio’s diverse capabilities on a singular goal: to be counted among the best creative studios on the West Coast.

Over the course of his career, Matt has collaborated across industries with some of the world’s leading companies, including Apple, EA Sports, PlayStation, Disney Marvel, LEGO, Pendleton, Audi, and 50+ professional sports teams. Active on the Advisory Board for the School of Design at Oregon State, Matt regularly lectures at design conferences and major universities like Yale, NYU, and the University of Washington.

https://watsoncreative.com/
https://labs.watsoncreative.com/
https://www.facebook.com/TeamBrandLabs/
https://www.linkedin.com/company/team-brand-labs/

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