Kelly Glover, CEO, The Talent Squad
Kelly Glover has booked thousands of podcasts interviews. She is the founder of The Talent Squad and works with entrepreneurs, authors, and experts. Kelly's expertise comes from 18-years working in the media. She has been a celebrity interviewer, talent agent, radio host, and podcast producer.
Kelly is here to teach you how being a podcast guest can benefit your brand & business. Learn how to distill your core message, package your expertise, effectively pitch the media and nail your guest interviews for maximum results.
AUTOMATED EPISODE TRANSCRIPT
[00:00:01] You're listening to Scaling Up Services where we speak with entrepreneurs authors business experts and thought leaders to give you the knowledge and insights you need to scale your service based business faster and easier. And now here is your host Business Coach Bruce Eckfeldt.
[00:00:22] Are you a CEO looking to scale your company faster and easier. Checkout Thrive Roundtable thrive combines a moderated peer group mastermind expert one on one coaching access to proven growth tools and a 24/7 support community created by Inc award winning CEO and certified scaling up business coach Bruce Eckfeldt. Thrive will help you grow your business more quickly and with less drama. For more details about the program, visit eckfeldt.com/thrive . That’s E C K F E L D T. com / thrive.
[00:00:58] Welcome everyone, this is Scaling up Services. I'm Bruce Eckfeldt. I'm your host and our guest today is Kelly Glover and she is founder of the Talent Squad. This is gonna be an interesting episode. We're going to talk about podcasting. So I'm always a little self-conscious about talking to people, about podcasting, being a podcaster. But I'm excited about this. I think there's going to be some interesting content and I think it really applies to anyone that's running a business. A business growing a business, how to use podcasting and the great opportunity that podcasting has to develop great content to develop, audience, develop, reach. So I'm excited about this. I think there's some interesting things we can do and create some really interesting opportunities for folks that are looking to expand and build their businesses. And I'm looking at podcasts as a tool for that. So with that. Kelly, welcome to the program.
[00:01:40] Thank you. Bruce, it's a pleasure to be here.
[00:01:42] Yes, a little bit meta, but in a good way. It is.
[00:01:46] It is. I think, you know, I've certainly have embraced podcasting. I run two podcasts now and it's a great format for anyone who's looking to develop content, but also thought leadership and really kind of take the expertise that they have and get it out to the world, reach a broad audience, attract the right people. So I think it's a great format. I'm curious as to learn about your insights, how you've worked with entrepreneurs to help get them, you know, using the podcast format, get them on podcasts, get them, you know, get their message, get their story out there. So I'm excited for this one. When we start a little bit of background. How did you get in to the podcasting space? What was the story? Did you have you always been in podcasting? What led you to this? Give us a little bit of the background.
[00:02:25] Yes. I've been in media and entertainment for 19 years. You might notice from the accent, I am Australian, but I actually graduated from Ohio University in Athens. And I did my internships in Hollywood. So I started out before Facebook, before podcasts. No one had a mobile phone. We're all using paper, Max, basically in the dark ages. And my entire degree is on something that didn't even exist, which is amazing. So I went through the entertainment business, ended up in radio as a radio announcer, and in 2007 I started podcasting and that's when it was radio. You took the show after to go, gone live, took out the songs, took out the commercials. And that's what a podcast was. It was such a complicated. Yeah. Pages and pages and pages of paper following the steps. And if it works, awesome. If not, well, better luck next time. And it took hours to get it done. I went to the National Radio School in Australia. They take 10 people, ended up being a syndicated radio host, moved back to Los Angeles and couldn't get a job in radio. So ended up in podcasting. I was. I love. Yeah. Doing show notes for a podcasting agency ended up as a podcast. Booka. And in the beginning I was a bit, oh, you know, this isn't radio. This is kind of amateur, a little bit shady, gets guys under our blanket talking to themselves. So I didn't really I was a bit you know, radio was definitely hiding on podcasts. Yeah. And the more I did it, the more I loved it. And now I'm like the biggest evangelist for podcast ever. I literally will tell people on the bus, which I did yesterday, about what podcasts they could be listening to. And I love being proven wrong. But that's what's happened in podcasting. And I couldn't be happier because I love it. And it's now my Full-Time business.
[00:04:10] I love it. So give me a sense of of your kind of take about how podcasting has evolved. You know, as you mentioned, you know, 10 years ago, 12 years ago.
[00:04:18] I mean, this little side thing that people were starting to do and some sort of techie nerds that knew how to how to kind of set up Web streaming and things like that. We're starting to do it. But it's it really evolved quite a bit like how how have you seen this or one of the kind of phases that you've seen or how how? I was podcasting evolved into the medium that is today.
[00:04:36] From your point of view, it is believable and it is accelerated so much just in the last few years. So I equate it to in the beginning being like ham radio, you know what I mean? That was pretty much the equivalent of it. And I think now it's not just podcasting, it's YouTube and all the other mediums. Everybody is their own media outlet. And it's given access to people to share their message that wasn't available before. You needed a public relations person. You'd be online, you know. Good Morning America or something. That Access wasn't there. It was only for the very few. And now everybody has access to Nate and targeted audiences way before it was broad. So I think it's changed with that and also just people knowing about it. And you know, I watch the evening news and they like, hey, listen to my podcast or I'll be watching a TV show and there's a companion podcast. So in the last few years, and especially from the conferences that I've been going to, you know, I've seen Hollywood come in. I've seen all the big businesses come in. They're all consolidating now. So there's a lot of stuff going on internally and it's just moving very quickly so I can predict what it will be like. But it's amazing what it's grown to and I think it's really cemented itself off in culture and media landscape.
[00:05:50] Yeah, yeah. I like you mentioned something that I think is really key to understanding podcasting. He says this is the idea of being able to really curate audiences and develop really these audiences. And then, you know, the goal today is not necessarily to get a million followers or a million subscribers download, you know, is it's getting getting the 10000 to 20000 that are your. Really the audience that you want to speak to. And that is really going to help drive your business, particularly from the business on entrepreneurs, you know, is really understanding how to develop that niche audience and how do I communicate with them effectively, because that's that's all I need. I don't mean depending on the business and what you're trying to sell. You know, you may only need a couple of thousand people. And if it's the right people and that generates good business for you, that's success.
[00:06:30] Yeah. Tell us what we say. It's the speak to a you can do without leaving the house. And it really is. And that's a way to think about it, because a lot of people say, I just want to be on the Tim Ferriss show. It's a million downloads or nothing. And that's like saying I want to marry Brad Pitt or nobody. Luckily, that's the way that I think about it. But would you travel to Columbus, Ohio, to talk to a room of 500 people that are your target audiences for a conference? Yeah, you would. So I think discounting a smaller podcast, it's not a wrong attitude. It's just a different mindset and something people hadn't thought of. It's not wrong. It's not that they're negative. It's just that they don't know. And it's learning that. Wow. That's pretty amazing. And unlike the conference in Columbus, Ohio, that's 2 o'clock on a Wednesday. Well, you record a podcast and that has 500 downloads. That podcast is still going to be accessible for the years and years and years and years. But that audience in Ohio is only there for that 30 minutes on that particular day.
[00:07:28] And also with podcast guesting, talking about curation, you can turn it into a blog post. You can do some behind the scenes, like there's a lot of content that you can pull from it as the guest. In addition to the host, you put it in your social cue and just let it roll out for years to come because not everyone's going to see it as we know with socials on the day in the 10 seconds that comes out due to the algorithm. But you can put it on your Web site as part of your media page. You can put it in your email signature. You can shout out the host and pull out some quotes. There's a lot that you can do and high law yourself as a media expert. And as we all know, we'll do it. Scroll through Instagram. Scroll through Facebook. Oh, there's Bruce. Oh, that's Bruce. Oh, that's Bruce. Oh, there's Bruce. And suddenly Bruce's everywhere. Oh, I better listen to that podcast. And before you know it, you've got that expert status, which is the authority, the credibility, the reputation, that influence strengthens your personal brand.
[00:08:21] So I told you I was a podcast guesting evangelist and I am preaching to the choir established.
[00:08:28] Yeah. Nate established and curated audiences as opposed to turning on Good Morning America at 6:00. And whoever's on his on it's not what you're looking for, it's what you come across. But with podcasting, I'm out there looking for a solution because I want information and I want to learn something. So podcast listeners are more, how shall we say, interactive? Because they're searching for something specific as opposed to let me just turn something on and whatever happens to be there, I'll roll with it.
[00:08:56] Yeah, well, I think you get you get their attention and an interesting way. I mean, I think that because of the format and kind of the conversational nature of a lot of the podcasts, you know, you end up capturing a unique kind of attention from listeners that that you wouldn't get with, you know, advertisments and, you know, even social posts. That I think is it's just an interesting way of getting to a particular audience just in terms of the nature of the mood that they're in when they're actually listening to a podcast.
[00:09:21] Yeah, it expedites the know like and trust factor because you're the like the person or you don't you like the energy or you don't. You can tell if they're on point or if they're just completely full of it. So I think you either like the person or don't like the person and it just skips ahead in those steps like it's the word that they use. It's the energy that they use. It's the intonation that they use. It's all those things. And then it's not about going to buy my thing at the end of the episode. It's like, oh, okay. Well, I like Bruce. I like. Kelley. Yeah. I'm going to go and check out get in their ecosystem and see if there's something there and what else I can learn. Yeah. So it's and it's 30 to 60 minutes as opposed to a scroll. A three minute segment because people listen to podcasts is a full thing. I'm in the middle of a podcast, so even if you're on the way to the shops, to the gym to pick up the kids, whatever, you will finish that podcast on the way back where with all the other media. I mean, you know, if you're watching, I keep you saying Good Morning America, a blog post. You just get through what you get through and then you move on.
[00:10:19] Yeah, it's a fascinating. Format and media and I can see why it's it's taken off.
[00:10:23] I mean, in terms of businesses, were people entrepreneurs that can leverage podcasting better than others? Is there anything that you've seen in terms of either the type of business stage of business type of entrepreneur that or were more inclined or will get more benefit other format than others?
[00:10:40] Or if you use if you've seen any patterns or tendencies?
[00:10:43] Yes. And I think, Bruce, it comes back to mind set. Again, people that come to me and say, I want to go on this podcast and as a result, I want someone to buy the book, buy the product at the end of the podcast. And I'm measuring in sales is not the way to go. This is actually a branding and personal branding exercise. It's earned media. If you want checkable sales, then that's advertising. You need to pay for the audience. Pick Barbara in in Los Angeles, use thirty five to thirty eight that wants to buy toilet paper, whatever, whatever the thing is. But this is about leveraging you as an expert. So I think that the people with that mindset and knowing that it's a long play is going to get more benefit from it than direct response, because again, that's just a different that's advertising. This is own media. Two different things.
[00:11:29] Yeah, yeah, exactly. And tell us about the talent squad in terms of how how did this come about? What are you focused on? How do you kind of carve out your niche in the podcasting world and how do you help and how do you help them?
[00:11:41] Yeah. So I had a Jerry Maguire moment. I was working for another agency and I was also working as a producer for a podcasting network, doing mid-six figure podcasts. And both of those contracts ended. And I went, oh, my gosh, I'm at the top of my field. I'm doing amazing stuff. I'm getting millions of downloads. I'm, you know, booking 80 interviews a month. And then I just thought, well, I've got the skills. I'm gonna venture out on my own. So that way when the contracts won't end, I'm in charge of it. So I went out as a practitioner, like many of us do, and they learn, oh, there's a whole world of bitterness behind this that I now need to learn. What about the accounting? What about all these contracts and all different things? So, yeah, I broke out my Jerry Maguire moment with one client and one staff member started the agency, was a practitioner and then quickly learned all the business behind that, still learning and also still evolving the agency with regards to what people want, how they want it as clients, because it's just changing. The industry is new. It's being made up as it's going along. But it's a combination of a PR agency but also a producer mindset. So it's. Yeah, I love it. It's fascinating.
[00:12:50] Yeah. Yeah. Well, and it's an interesting, you know, kind of matchmaking service, you know, is getting the right people onto the right programs because how do you like puts what are some elements of the strategy, how to in terms of how you decide who you're gonna take on as a client, how you kind of figure out what podcasts, what programs they're gonna be kind of a best fit for? How does that kind of thinking work? I'm curious how, you know, what are what is the algorithm that you use to kind of do that matchmaking?
[00:13:15] I love that you say algorithm. It's like my brain is the computer running its own program. I would love that. It's like the matrix. I know where we are a boutique agency, so we're highly selective. We don't have a huge volume of clients and we go for the white space a lot of the time because if you're coming to me and saying, hey, you want to get on podcast and I want to talk about entrepreneurship, that's a topic, not a talking point.
[00:13:40] So we need to go deeper and really get into your messaging. And we also need to make sure that you're ready to go to market, because there's a lot of sourcing, vetting and pitching the shows to get that. Yes, because it is a competitive market. So we need to make sure that, you know, booking yourself on podcasts is about step 6. We need to go back to the beginning. Who are you talking to? What do you want them to do as a result? What's your messaging? What's your talking points? Who are you competing with in the market? At that spot? And do you have all your ducks in a row with your gods to your one sheet, your press kit, your you know, your headshots? Is everything consistent across the board? So it's making sure that you are ready to your media ready. And that's really important.
[00:14:24] And how much? I mean, I guess how what are the challenges you typically can't cross? Come across working with entrepreneurs in this process up, get the media ready. What do they typically have and what do they typically not have in terms of, you know, their thinking through, you know, what they want to achieve their talking points, you know how they present.
[00:14:41] What are some of the common kind of challenges that you see for entrepreneurs? I want to leverage podcasting in terms of getting on podcast to get their their name and their message out there.
[00:14:49] The biggest challenge is that entrepreneurs and experts in their field know all the things and they, you know, like I said, practitioners, but sometimes they can't identify their own tastes because it's so easy for them. They don't know what's interesting to other people because it seems too basic. So one of the challenges is for not challenge for me, but for them is to identify that we call it the expertise extractor. So I will keep asking questions, asking questions, asking questions, because sometimes you don't realize what. So fascinating about you. And then we can turn it into talking points. You know, turn it into hooks and headlines and send it out to the media. So it's that is I'm an expert in my field. I know what I'm doing. But what makes me fascinating. So I can take that to market and talk to audiences, which I think it's for everybody. It just takes an outside person. A lot of the time. He can't see the wood for the trees. You can solve everyone else's problem, but you can't solve your own. Including myself. Call me. And I'm like, oh, and I will keep I'm nosy. So ask questions, ask questions. I'll keep probing. And then I'd like pull out the golden threads, package it up and send this amazing press kit to market and pitch to market as well. So, yeah, I want to go on podcasts. I want to talk about entrepreneurship is never going to make it. So we need to repackage that expertise.
[00:16:04] And I think that is so true.
[00:16:05] I mean, we can't we can't read the label on the bottle we're in. Right. So we have that outside perspective. The other one I think I find I find this so much as you know, people get very kind of in their head and very kind of logical and rational about what they want to talk about. And I mean, yes, we need take away points that we need, you know, kind of strategies that people can use. But but people connect with stories and people connect with, you know, how people got there and all the kind of interest can see is in the details that go along with that.
[00:16:31] And I think that a lot of times, you know, we forget to tell the story around. What I've learned and just kind of focus on the takeaway. And I think that as a miscik missing the point in terms of how you connect with people, how you build audience, how you build a relationship like you, the whole new like and trust like the way that you do that is being real and and being a human and actually telling that story as part of the process. I'm curious how much you actually work with your clients on helping them kind of extract those stories, craft those stories, articulate them so they can bring them onto the programs are going on to.
[00:16:59] Oh, that's a huge that's huge. That's what I'm saying. People are going and going. I want to be on podcast, but he's all the steps that you need to do before that, because it really is me interviewing. It is being nosy and asking all those questions and going and you might say one or two words and I'll be like, no. Back, back, back. OK. Let's go into that. Let's go into that. More, more, more. Because you'll glaze over something with oh, by the way, I did this. And it will be the most interesting, amazing thing that can come out for talking points that people that you think he's nothing. But it's like a little golden nugget. It's a diamond in the rough. So it's getting all those little diamonds and then sending them out to market. But it's also testing because what's good for one show isn't good for another show and something that you may not be getting a reaction from or getting yeses from could be good for another market or just get rid of it. No one's interested. So it's finding the white space and you might have something amazing. But if that's a topic somebody else is talking about, they've done the rounds. Well, you either need to add on to that or go counter to that or find some more white spice that what's no one else talking about that should be because it's not just you pitching yourself, you're actually competing against the back catalogue of episodes that have been on that show.
[00:18:08] So when you pitch, it's pitching the problem, not the person. It's not really about you and your expertise. It's what problem you can solve for the audience. And what value you're giving to them. Because no one cares about your book. They care about the information in the book, the problem that you're solving. And you were the person to deliver that message. Unless your personality that is known, it's less about you and more about the audience, even when you're pitching. Bruce, I'm not pitching you. I'm pitching your audience. And you are the person that's saying yes to get that on the audience. So there's actually multiple people in the pitch. Some there's some not. There's some real. Some not real. So if I'm an agent, I'm pitching my client. So that's me and the client. I'm pitching you. The three of us. But I'm pitching the audience. That's four of us. And I'm also really pitching to the back catalog.
[00:18:54] So that's five. So even though you think it's sending one e-mail, will this five people in that relationship and if you've got a producer at six and a V-I at seven. So it's a lot of luck. I look at pitching podcasts and getting into a show as a series of doors and opening the door with that key. So the first one is the subject line. If you don't have a good subject line, you're not even going to get through the first rule. Then the body of the email. And it's all just to get to the point of the host of you going. OK. Yep. I'm interested in Kelly. And then you do your vetting of me. It's not going to be it. Yes. You'll. And then you'll do a whip around. What's a social like? What other shows has she been on? And that's where we go back to the beginning of you need to be ready, because if you're not, you can get through a series of six doors and then it's a oh, well, her Instagram's different to a Facebooks, different to a LinkedIn. And they're all different names and they're all different photos and they're all different messaging. It's a mess.
[00:19:46] Yeah. And tell me about the podcast item and when you're out there. I mean, you know, I'm assuming you're looking at lots of different podcasts, lots of different house. What qualities do you look for or what are you looking for in terms of a quality popular podcast? It's going to serve your client well. How do you kind of evaluate that or what are the things that you're looking for in order to make that match?
[00:20:05] So everything I've just said, it's the flip side. And when we're vetting, that's what we're looking for at the host. One thing that is there's no visible downloads that's public that you can get on a podcast. So that's the first thing everybody wants to know. How many? Per episode, nobody knows. I can ask you. You can tell me you have 10 million downloads per episode and there's no way I can prove that in any way if you look at the metric of a download. It's actually only how many seconds that it's played for. And so it's not even you know, it's not 60 minutes or 30 minutes. It's really has the person listen for a short amount of time. So it's not really a great metric. So it's also the like we were saying before, the quality of the audience, the quality of the audio, the quality of the host. Who else has been on the show? Does the show have guests? You'd be surprised how many people pitch a show that doesn't even have surprise be.
[00:20:58] I can imagine just shy.
[00:20:59] That hasn't had an episode. I had a podcast of older podcasts. I haven't done that in four years. I still get pitched. I have no interest in pitch twice today. I'd love to be on your podcast. That's awesome. I don't have one right now. What are you talking about? So this is basic. It's basic, but it just shows the unprofessionalism. I'm not sure if that's the correct word.
[00:21:22] Doesn't sound right.
[00:21:23] It just set of people and it actually damages your brand. So you can use an agency like me and we do a really strict vetting process. But if you're doing it yourself, which many people are, if you're using a virtual assistant or if you're getting somebody on your team to do it, just please make sure that they really are trained and know what they're doing because we're laughing and it sounds basic. But if that person is representing you and they come in with a pitch, which I'm sure, Bruce, you've been pitching, you know, thousands of times, then you're like, oh, Kelly. Oh, my gosh. Her team isn't really that. I can't trust her. A team isn't that great. She mustn't be that great because they pitch me and I don't have guests, haven't done an episode that pitching me about blue bananas. But we actually talk about pink elephants, you know, whatever it is. And then you go and look. Yes, that's a lot because, yes, podcasts are independent, but it doesn't mean that you shouldn't treat them like a professional outlet. Yeah. That the way that I treat the whole exercise, because if you treat it as such, you will be treated as such. So I think it's really important because when that Good Morning America does come knocking, you'll be ready because guess what? You've done 50 podcast episodes and you're across it.
[00:22:33] Well, exactly. And that's the thing that I find. Are I? I'm looking at when I'm talking to people, I want to be on the show. It's just that. Have you done podcasts before? Because there is just you know, there's a skill or there's ease that comes with someone who's been on several podcasts. It's just kind of a natural conversation. And I find that people that are there first for something on a podcast, you know, it's it's very staff. They're typically trying to force it too much. They've stopped talking points that they're trying to literally read from cue cards, you know, say, you know, practicing and getting on getting on podcasts. How many of them and learning how to be a good douses. There's a huge one. And I bet that not everyone is a good guest count on us.
[00:23:07] Yeah, and that's a couple of things in that. Bruce at the town's goby site, practice in private before you go public. So start with the smaller shows. And also we've all got a laptop. And on that laptop there's dozens of audio and video programs. Just go in. Press play. Talk to yourself. Get used to it. Get used to you talking points, even if it's for three minutes a day. And if you do that for a couple of days, couple of weeks, couple of months, however long you need to get ready. By the time you're ready to go on that show, you're comfortable. And podcasts are actually the podcast guesting strategy is also great for introverts because it's one to one and it's prerecorded. So you can have your Google doc up there with a couple of talking points, not to read off, not to memorize, not to be a robot, but just if you get worried. Jela. Well, I know that I've got it there and you probably won't look at it. So and also, like we said, it's the speaking to a you can do without leaving the house. So you can be comfortable in that. But make sure you've got good tech doesn't mean expensive. Just. I would not suggest using just your normal computer. Mike, that's built in if you want to be your podcast guest and you can do it for as little as $100.
[00:24:17] Just make sure you get your mike and headphones because show up using a laptop. Mike is it's like showing up for a job interview, wearing a pair of flip flops and like, you know what I mean? Because all you have is your audio is your audio. So the one I'm using right now is a Sennheiser. That was less than $100. And I can travel with that and I could get a five hundred dollar mark. But I like to show that this sounds good and it's affordable and you can do it. And start with the smaller shows like he was saying, like, don't expect to be Tim Ferriss on your first show. Get those reps in. You don't go to the Olympics without doing little league. So get those reps in, do the smaller shows and do shows that are starting out because once they get bigger and more popular, it's very difficult to get on them. And if you've been on there earlier, you get a second bite at the cherry. Yeah. And if you decide to start your own podcast after doing a podcast guest a guess what? You've already got a slate of people that can be guests on your show. So this reciprocation in podcasting as well.
[00:25:19] Yeah. Now there's. Good strategies, things I think that I've learned the hard way and the easy way in some cases. But yeah, it is it really is, you know, getting getting yourself kind of comfortable and trained. And yeah, I love your comment about the Google. Having the Google backup is like I often find like having thought through the points and having kind of typed them up and having those things crafted and kind of internalized that you never end up using them during the presentation or during the show itself. But knowing that they're there just psychologically can help. And that helps you just kind of hone in on what your message is and what points you want to get across. And you can deliver it very naturally. But you know what? The base is going into the program.
[00:25:54] Yeah, absolutely. And also being a podcast guest just helps you refine your own message. Yeah. What did the people react to? What did they not react to? What did I say? Well, what did I get surprised about? It's just good. And it will also help your public speaking. It'll help you speak to your clients. It's just beneficial, beneficial on so many things. It's really not just about, hey, I want to reach these people and sell the things. You know, that's a really narrow view of what the possibility is. And don't forget that you need to promote leverage and repurpose the content afterwards. So it's just the gift that keeps on giving. I find it hard to see another medium that does as much in the same way that podcasting does with so many opportunities.
[00:26:37] Yeah, very true. I think that's the other thing I've learned over the years is, you know, how to leverage that content, whether it's, you know, snippets of audio, whether it's turning into blog posts, social posts. You know, there's so many ways you can re-use the content and get it out there and other shapes and forms to increase your interaction with audience. And the other one is people get worried that, oh, my gosh, I'm putting too much out there in the world. I have certainly that is not the case. I have yet to some deli someone to tell me that, oh, my gosh, I'm flooding their their channels. You know, it's usually the opposite. It's like I just love the stuff you're putting out. It's really great content. And if you're if you're creating good content and insightful content, people want to see it. I mean, they want to digest it. They want to interact with it. So I would encourage folks that either have been on podcasts or have podcasts and they're trying to figure out how to leverage that is just figure out other ways to take that content and get it out in the world.
[00:27:23] And Burse, what are you saying with people pitching? You've got a podcast. You get pitched. I'm the perfect example of that. What do you like? What do you dislike? How frequently are you getting pitched? What does it look like?
[00:27:35] It is interesting. I think that the big thing that I find is when the pitches too complicated. I mean, I. The fact is, is that on half an hour episode is very, very short. And it's tough to cover a lot of points. The ones that resonate for me the most are ones that are very clear to do. Three things that we can talk about that are interesting and I think are going to be helpful to the audience and someone that I feel has as really identified with the audience. I mean, oftentimes I get pitched and it's a very, you know, kind of pitching me.
[00:28:02] And and really what I want to see is how is this going to help the people that are listening to the program? And so if I if I see that if I see a couple of clear points that are well articulated that are easy to read, that is not multiple paragraphs long. And I think those points are really going to resonate to the audience. That's pretty much a win. You know, there's some cases where someone's pitching me and I've had I've already had a recent episode exactly on that topic. So sometimes I find that it's like, well, if you looked at the last, you know, five, 10 episodes, you may have figured out a different way to pitch it or, you know, it's just too familiar to something I've done recently. That's maybe that's something that kicks some people out every now and again. But, you know, keep it simple. Keep it direct. Think about my audience. That's what gets people on the program, quite honestly.
[00:28:40] Yeah. And what about the volume and frequency?
[00:28:44] I get several several a week at this point.
[00:28:47] So, I mean, there's direct pitches which are coming through through email and then I've got a submission form that's on the podcast itself if you want to be a guest. And I probably probably even right now, you know. But it's either one kind of gets filtered in the same way. But, you know, it's probably five to 10 a week are coming through at this point. And I you know, I'm I'm producing one to two a week. So, you know, there's a 20 percent success rate roughly on those that I'm accepting.
[00:29:10] And the other one I will say is I do have a couple of nice relationships with people like yourself in the in the space who who represent lots of guests. And they've gotten to know me pretty well and know what I'd like. And they will feed me, you know, well-crafted, curated guests. And that is actually a pretty productive relationship I have with those folks. So it's a service that you provide as is needed on both sides. You know, it helps my job be easier in terms of being able to raise quality content. And I know for the guests it helps them, you know, making sure they're getting on the right shows and are prepped well. And, you know, it's a good fit. So it's a it's an interesting sort of economy that has developed around podcasting, but it's an important one.
[00:29:45] Yeah, I would. Yeah. And I think the important thing in that is don't look at podcasts as low hanging fruit because like he said, you get pitched 10 times a week, which is more than 500 times a year. And if this depending on how many episodes like you said, you've got a 20 percent chance. So you really do need to put effort in. Just because you send a pitch doesn't mean it's a yes. So if you're putting that time in, be really thoughtful about it, because just get your pitch doesn't mean it's going to be a yes. It is competitive and it's only getting more competitive.
[00:30:15] Absolutely. Tell me a little bit more if people want to find out more about you and about the talent squad. Where can they get that information? What are some, you know, sources of, you know, how to use services like yours that would be helpful for folks.
[00:30:27] So go to the talentsquad.com. And if you just go to the blog section, there's lots of little blogs on there that will also give you tips.
[00:30:35] So that’s talentsquad.com, I will make sure that that's in the shownotes so people can click through Kelly this is great!.My pleasure. It's always fun to kind of talk to people about podcasting. Like we said in the beginning, a little meta. But yeah, it's fascinating space. I think anyone who's listening to this that is looking to grow and scale their business is looking to sort of grow their audience and their reach and their thought leadership. You know, podcasting is is great being guess on podcasts. Ultimately, if you want to create a podcast, you know, it's a great platform. As much it is is grown. I think it has a lot more to grow. So I think it's a good place to get into. And I really appreciate the time. I think we've covered a lot of great points. And, you know, it's been a pleasure.
[00:31:11] Thank you. It's been a pleasure as well. Thank you so much. Excellent.
[00:031:17] You've been listening to Scaling up Services with Business Coach, Bruce Eckfeldt. To find a full list of podcast episodes, download the tools and worksheets and access other great content, visit the website at scalingupservices.com and don’t forget to sign up for the free newsletter at scalingupservices.com/newsletter.